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Our Consultants » Amy Ruth Allen

PROFESSIONAL FOCUS

Photo of Amy Ruth Allen Seventeen years of experience in communications, developing and implementing comprehensive communications plans and providing a la carte services to a range of clients in the non-profit and business arenas.

Expertise areas include: communications planning and strategy; branding and positioning; public relations; publicity planning and implementation; media relations and news marketing; graphic design/desktop publishing; and writing, editing and proofreading.

Has led communications departments for several non-profit organizations. Offers comprehensive project management, from conception to delivery of product.

Client organizations and companies include colleges, non-profits and small businesses. Pro bono work for local civic organizations and chamber of commerce.

PROFESSIONAL ACCOMPLISHMENTS

TURNAROUND COMMUNICATIONS

Has facilitated transitions from black-and-white communications materials to full color and from print and static communications to dynamic electronic delivery and print-on-demand systems.

BRANDING

In addition to leading a $100,000 branding and public relations campaign for an international arts organization, has developed brands, positioning and collateral materials for education, non-profits and small businesses.

PROJECT MANAGEMENT

Guided projects through the inception, creative, production and dissemination phases of communication processes. Coordinated with all technical vendors to provide seamless oversight from inception to delivery.

MEDIA RELATIONS AND NEWS MARKETING

Successfully implemented earned media campaigns, securing, at no advertising cost to client, articles and broadcast stories with local, regional, national and international news outlets. These campaigns successfully supported public events, organizational milestones, company positioning, new product launches, grand openings and the like.

EDUCATION/PROFESSIONAL CERTIFICATION

Virginia Commonwealth University, B.A. English, 1992 with honors
The University of Iowa, M.A. Journalism, 1996 summa cum laude, 2008-2009
Member of the International Association of Business Communicators, 2008-2009
Named to YWCA of Central Virginia Academy of Women, 2008
Amherst County Chamber of Commerce (President 2009)