Our Consultants » Richard P. Herbst
PROFESSIONAL FOCUS
Senior executive with extensive success in creating marketing initiatives that result in increased market share, profits and cash flow. Problem solver with experience at developing profitable business strategies with emphasis on facilitating change, creating marketing strategies, image enhancement programs and communications systems to external and internal stakeholders.
PROFESSIONAL ACCOMPLISHMENTS
SALES, MARKETING AND PROFITS
Increased subscriber base of 20-city cable TV network by more than 400% over 7 years through pricing and marketing strategies. Profits and cash flow exceeded industry norms.
Increased audience for TV station by 130% over 3 years with net income increased 101.7% and cash flow by 137.7% through product development, marketing and customer service.
Increased sales and reduced expenses with consequent increase in cash flow of 30% over 4 years through marketing, sales initiatives and customer service.
Increased cash flow for broadcast station by 30% over 3 years.
Developed marketing initiatives for major corporations that resulted in better communications with stakeholders by increasing awareness of their commitment to their local community and the vital roles they play in the Cedar Rapids economy.
AWARDS AND RECOGNITION
Television's EMMY Award
National PEABODY Award
National Award from NATIONAL EDUCATION ASSOCIATION
GENERAL MANAGER OF THE YEAR, Guy Gannett Communications: 1988, 1990, 1992
PROFESSIONAL EMPLOYMENT
23 years as President or Vice President of Broadcast Companies in small, medium and large size markets. Responsible for strategic planning, marketing, sales and news. WTMJ-AM, FM, TV and Cable, Milwaukee; WGEM-AM, FM, TV, Quincy, IL.; KGAN-TV, Cedar Rapids, Iowa.
2 years as Executive Vice President of start-up Cable Channels. Developed industry prototype delivery system for newspapers.
12 years as Comptroller-Treasurer of Broadcast Companies. Responsible for planning, budgeting and financial analysis at KPLR TV, St Louis; WPIX, New York City; WDCA, Washington, D.C.; WTMJ-AM, FM, TV, Milwaukee.
EDUCATION
Southern Illinois University B.S. in Accounting and Professional Management
Pace College Completion of MBA Studies
Harvard University 15-Day MBA Seminar
AFFILIATIONS
Present:
Chairman, Visual Arts Commission for the City of Cedar Rapids
Board Member, Junior Achievement
Board Member, Big Brothers/Big Sisters
Recent:
President, Cedar Rapids Symphony Orchestra. (Called "Model for the Nation:" Time Magazine)
Chairman, Fund Raising Committee for Coe College
Chairman, Tree of 5-Seasons Management Committee for the City of Cedar Rapids
Board Member, United Way
Board Member, Cedar Rapids Convention and Visitors Bureau
Board Member, Cedar Rapids Science Station