Our Products » Marketing and Strategic Communications
Marketing and Strategic Communications Mission
We work with companies and organizations to conceive, develop and implement effective communications strategies, programs and products to maximize the delivery of key messages to their served markets.
Project Management and Custom Publishing
Consultants: Amy Ruth Allen and Heather B. Hayes
Conceiving, creating, producing and disseminating your message are complicated processes involving specialized software, technical vendors and complex distribution systems.
Equipped with contacts and technical expertise and savvy, our team will take your message from conception to delivery—whether you need a direct-mail piece, a blog, news release, product launch, ghostwritten report, event invitation or announcement.
Branding/Logo/Graphic Design
Consultants: Amy Ruth Allen and Heather B. Hayes
A brand is a combination of mark and message that identifies an organization's goods and/or services and explains the value it brings to its consumers/clients. A logo and unified graphic identity are extensions and supports of the brand.
Using market research and other discovery processes, we develop a "look and feel" to help you convey your organization's value to your customers and clients. In addition to developing a brand and graphic identity, our team will show you how to effectively employ the brand across the organization, in all departments, key activities and communication vehicles.
Media Relations and News Marketing
Consultants: Amy Ruth Allen and Heather B. Hayes
Using the media for promotions, publicity, product placement, brand loyalty and goodwill is a valuable communications tool. Commonly known as "earned media," this type of outreach and visibility is a third-party endorsement that is even more valuable (and less expensive) than paid advertising.
We offer comprehensive news marketing, strategic planning and implementation in the news outlets that are the most valued and necessary in your industry or field. These campaigns successfully support public events, organizational milestones, grand openings, product launches and the like.
Writing and Editing
Consultants: Amy Ruth Allen and Heather B. Hayes
We take away the proverbial blank page with our comprehensive editorial services. Whether you need to communicate with an audience, client base, consumer group or internal constituencies, our team will write, edit and proofread appropriate and effective copy.
With our complete project management offerings, we can also coordinate the design and dissemination. We offer writing and editing services across the board: annual reports; newsletters; Web pages, blogs and other social networking sites; white papers; grants; institutional histories; ghostwriting and speechwriting; and much more.
Communications Audit
Consultants: Amy Ruth Allen and Heather B. Hayes
A one-day, on-site visit where all current communications systems, programs and strategies are reviewed and key personnel interviewed. Results provide you with a specific action plan to maximize what is currently in place and/or expand and develop additional mechanisms to better position your company in the marketplace and reach your clients/audience more efficiently and effectively.
Communications Training
Facilitator: Amy Ruth Allen
Our communications workshops are commonly requested by companies without in-house communications departments. We offer workshops that address internal and employee communications, prepare executives and others for interviews with the news media and introduce the basics of design and desktop publishing. These workshops are highly tailored to meet the individual needs of your company or organization.
Social Media Marketing
Consultant: Amy Ruth Allen
Social media marketing uses online communities, social networks, web applications and other electronic media to position and market products, messages and services to an ever-increasing base of clients and consumers that expect and demand immediate and current content, connectivity and interaction.
Our team will evaluate your current marketing strategies and vehicles, develop recommendations for adapting them into a comprehensive online marketing program and implement these recommendations.